We helped the Autason brand create a new progressive fashion label.
In line with the minimalist design ethos that the label wished to follow, we developed the narrative and name of the brand, as well as its visual identity. This was followed by the creation of a complete set of merchandise.
My role: Logo development, design, and refinement
VI assets design, mock-up rendering
Design concept
a progressive spirit
it is a more youthful brand and youthfulness is also synonymous with innovation, forward-thinking and progressiveness.
Its minimalist design ethos which is modern and, again, progressive.
Its minimalist design ethos which is modern and, again, progressive.
